Helping a financial services institution imagine its future offering.  

CHALLENGE

Deliver a series of aspirational concepts to drive and strengthen Amex’s global strategy as a brand that offers optimism and empowerment to people who are going places in business and in life.

OUTCOME

A series of animated shorts that bring each concept to life and express how American Express might approach their future offering through products, services and experiences.

ROLE

Design Lead collaborating with a team of 3 designers, supporting concept development, communication design, program design, and strategy.

 

Exploratory Concepts


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