Equipping an online vehicle sales team with better tools for engagement.  

CHALLENGE

Deliver a set of interactive sales tools and training material to help Cars.com support their relationships with dealers through new and compelling ways to demonstrate value.

OUTCOME

New sales tools, better synchronized sales teams and product offerings that was able to launch at a higher price point than projected.

ROLE

Design Lead collaborating with a team of 2 designers, supporting visual design, interaction design, and communication strategy.

 
 
 
 

Printed Material