Helping an inner well-being startup resonate in the workplace.  

CHALLENGE

Imagine a differentiated, user-centered offering for potential partners that meaningfully engages their employees on the road to a lasting healthy mind with a simple and thoughtful product.

OUTCOME

A clickable prototype, landing page, refined communication strategy, and content framework to support investor pitches that helped secure $2M+ in funding and immediate follow-on work with IDEO.

ROLE

Project Lead setting the design vision in addition to collaborating with a team of 4 designers, handling scope, budget, schedule, client relationship, and supporting research, brand and communication strategy, interaction design, and visual design.