Helping a
health-tech incubator find
their identity
in a saturated landscape.  

CHALLENGE

Design a differentiating and strategic brand identity for a health-tech incubator space to ground their offer and help fuel the future of healthcare innovation.

OUTCOME

A defined brand identity, communication strategy, microsite and materials to support investor pitches that helped secure $8M+ in funding and more than 200 members in the downtown space.

ROLE

Design Lead collaborating with a team of 3 designers, supporting brand and communication strategy, naming, identity, and visual design.

 
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