Helping an
academic institution illuminate their outreach channel with a fresh identity.

CHALLENGE

Design a differentiating and strategic brand identity to engage prospective students while still aligning with the University’s existing brand system.

OUTCOME

A newly defined brand identity system and assets to support communication for a 2017 product launch.

ROLE

Design Lead collaborating with a team of 2 designers, handling scope, budget, schedule, client relationship, and supporting identity and visual design.

 
 

Exploration